Last night, I wrote about this being the time for jentrepreneurs, time for us as journalists to think and act like entrepreneurs: no bad ideas, try different things without fear of failure, all while working at a quick pace.

I read some of industry’s leaders met at the National Press Club Monday, saying some very familiar things.  While you can read the article here, let me share a few key words:

“This is not about a declining market. This is about a growing market. The problem is the revenue is going in different directions.”

That was from Tom Curley, head of Associated Press.  The AP is transforming itself.  When I started in TV, we received AP wire on a ticker machine.  Now. I can read the latest AP headlines for free on my iPhone, sometimes more detailed than the AP service we pay thousands of dollars for at the station.  AP is also now in the video business.  AP makes most of its money from newspaper clients and we know what’s happening to that industry!

TV stations that get it are not waiting around for that to happen.  For example, WZZM was once just a TV station.  Now, a 3-screen multi-media Information Center, servicing:

  • 2 TV channels – 3 if you count HD
  • 3 web sites
  • Web widgets on multiple sites
  • 2 mobile channels…. you get the idea.

Many stations have this, some even more.  They are Twitter-ing, Facebook-ing, MySpace-ing, LinkedIn-ing, all in an effort to talk to customers where they already are, trying to interest them in content relevant to their lives.  What else is out there we should try?  What other platforms are digital influencers using right now?

Are we making big money on any of the social networking sites?  No.  Are we doing this as part of our plan for the future.  Absolutely.  I hope you’ll hear a lot forward thinking at Thursday’s National Press Club event at the Ford Museum.   If you come and don’t hear it, demand it.