My boss, Janet Mason, sent me this Miami Herald article earlier today.  In it, David Bohrman of CNN was speaking about the state of our industry at the same conference Laurie Cirivello of CMC and the Foundation’s Roberta King attended to discuss how to launch the Neighborhood News Bureaus.

I want to quote just one small part of the article, in which I think Bohrman hit it on the head:

”Local newscasts, when they’re good, are the centerpiece at most stations,” he argues. “And I think that there’s a largely untapped mother lode of hyper-local information that stations can use to good effect. You want to know if that road two blocks over is under repair, if you’ll be able to get to Safeway or not. I’m intrigued by that. I don’t see anyone seriously accessing it yet, but someone will.”

Hyper-local information is what these bureaus should be able to help the community find out what is happening around the corner to such a level traditional media cannot.

Bohrman also discussed how the media should embrace social networking tools and not be afraid.  Personally, I have found the best way to understand and embrace is to jump in.  6 months ago, I was not the bloggin’, twittin’, Facebookin’, LinkedIn’er (?) I am today!  And, frankly, I feel a lot more connected because of it.

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