We have made our own Chuck Mikowski a West Michigan TV star through his weekly ‘Ask Chuck’ TV segments and numerous phone banks.  It’s all been pushing toward a MANDATED Federal deadline of February 17th, 2009.

Now, from everything we are hearing, the deadline will be extended, most likely into late spring.  While that has not happened yet, it will.  I am completely for making sure everyone in the U.S. is ready for this critical transition; no one should be without free, over-the-air TV.

But, I also believe we in the media did our jobs.  We ran hundreds of promos, hundreds of crawls, more than a dozen segments, weekly phone banks and practice tests.  And that’s what I can think of off the top of my head!  The government needed to prepare for its own deadline: don’t let the coupon program run out of money!  Whenever they move the deadline to, we at WZZM and, frankly every TV station in America, will pick up where we leave off.  Hey, at least it’s warmer to climb up to install an antenna in May than January!

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